№ 02 Two halves

What we own, what stays yours

Said first, so nothing below reads as more than it is.

We own

  • The address

    One canonical URL per page, so a search engine never has to guess which copy of a page counts.

  • The map

    A sitemap and a robots file, both rebuilt on every deploy.

  • The read

    Real HTML, structured data, and a page fast enough to fetch without a wait.

You own

  • The words

    What a page says, and which words it uses to say it.

  • The links

    Whether other sites choose to link to yours, and why.

  • The rank

    Where a page lands in a result. Nobody outside a search engine's own algorithm controls that.

№ 03 On by default

Every site here gets these, with no request needed

No plan upgrade, no add-on — this is the standing foundation.

  • One canonical address per page

    Every page states its own permanent URL in its own markup, so a crawler never has to pick between two copies of the same page.

  • A sitemap, rebuilt every deploy

    A machine-readable list of every route — 87 of them today — regenerates fresh on every build, never a copy left over from an old one.

  • A robots file naming the sitemap

    The first file a crawler checks allows the whole site and points straight at the sitemap above.

  • A title and a description sized for the results page

    Every page keeps its title to 60 characters or fewer and its description between 110 and 160, so a result is not cut off mid-sentence. The build fails when a page breaks these numbers. A short snippet is not a ranking promise, and a search engine may still rewrite it.

  • A page fast enough to fetch

    80 of those 87 routes ship no JavaScript at all, and every route stays inside a measured, enforced page-weight budget — see Performance for the receipt.

№ 04 How a machine reads it

From robots.txt to an indexed page

The same hop order a crawler actually follows.

  1. 1

    robots.txt

    The first file a crawler checks. It allows the whole site and names where the sitemap lives.

  2. 2

    Sitemap

    A list of every page, fetched next and rebuilt fresh on every deploy.

  3. 3

    Fetch

    The crawler requests a page the same way a browser does, at the address the sitemap named.

  4. 4

    HTML

    The page arrives as real markup — a title, a description, and the content itself, not a blank shell waiting on a script.

  5. 5

    Index

    A search engine or an answer engine stores what it found, against the one canonical address the page itself named.

Two of the address rules that keep that trail intact:

Permanent redirect (301)
Tells a browser and a search engine that a page has moved for good. Both update where they point. Use this when the old address is never coming back.
A real 404
A page that genuinely doesn't exist returns your own not-found page, with a real 404 status code attached — not a blank error document from somewhere else.
№ 05 By hosting shape

What a crawler actually meets, by shape

Static, dedicated, or a custom stack — the answer changes.

  • Static sites

    Every page is already built. A crawler reads the exact HTML a visitor gets, served straight from the edge.

  • Dedicated instances

    Your app renders the page before it leaves the instance, so a crawler still meets finished HTML rather than a template.

  • Custom stacks

    An app that draws its own text in the browser, after the page loads, is a different case. A crawler that does not run that script meets an empty page — that is your code's problem to solve, not a hosting one.

№ 06 Through a move

Carrying rankings across a cutover

The redirect map is the load-bearing piece. Everything else is timing.

A redirect map for a move, so old links keep their rankings

Points a batch of old addresses at their new ones after a move. Without it, pages a search engine already ranked start returning nothing.

Priced as a briefed change: an agent opens the pull request, a human merges it, and the same pipeline redeploys and clears the cache.

  1. 1

    TTLs lowered ahead of time

    Shortens how long resolvers hold onto the old answer, before anything about the records themselves actually changes.

  2. 2

    Rehearsed against the standing copy

    Checked against a working copy of the site or app first — the switch itself isn't the first time it's been tried.

  3. 3

    The old host keeps serving through the window

    Nothing is torn down until traffic has actually moved — a visitor whose resolver is slow to catch up still reaches a working site, just from wherever it was before.

  4. 4

    Rollback is the same move, reversed

    Pointing the records back is not a special procedure — it is this same change, run the other direction, on the same propagation timeline.

№ 07 The other readers

Making the content already here machine-readable

An answer engine, not a chat bot — no new feature added for this page.

TypeWhere it appearsWhat it does
OrganizationEvery pageNames who runs the site and how it connects to its parent company.
ServiceEvery pageDescribes what is actually on offer, in a form a machine reader can parse rather than infer from prose.
WebSite, with a SearchActionEvery pageTells a search engine this site carries its own search box, and how to use it directly from a result.
BreadcrumbListEvery page with a breadcrumb trailStates a page's place in the site, matching the same trail a visitor already sees.
FAQPageEvery page with an answers sectionMarks up each question and answer so a result, or an answer engine, can quote them directly.
  • A machine-readable site directory

    A plain list of every one of the 87 routes on this site, in the shape an answer engine expects to read — not a bot bolted onto the page.

  • A feed for the long-form guides

    The Field Manual publishes as a feed, so a reader or an aggregator picks up a new guide the moment it ships.

  • A social card per page

    Sharing a link renders its own title and image, drawn from that page's own copy rather than one generic placeholder.

  • A plain-text copy of every page

    Every one of the 86 pages on this site has a Markdown copy at its own address plus ".md" — no HTML to parse, and nothing rendered. The whole site is also available as one file, at llms-full.txt. This does not promise a better ranking or a spot in any answer — it only removes the parsing work.

№ 08 Four ways it goes wrong

Named plainly, one owner each

Every row below quotes the page that already owns the fact behind it.

  • A staging copy gets indexed

    CustomHosted

    Not linked from anywhere on your live site, not submitted to a search engine, and left out of the sitemap. Reaching it is a matter of knowing the address and being allowed in — access is controlled, not just unlisted.

  • A move ships with no redirect map

    CodeHerder

    Points a batch of old addresses at their new ones after a move. Without it, pages a search engine already ranked start returning nothing.

  • A page is too slow to finish fetching

    You, briefed through CodeHerder

    A crawler gives up on a page the same way a visitor does. See Performance for what makes a page slow and the measured budget every route here stays inside.

  • The text needs JavaScript to appear

    You

    A crawler that doesn't run your app's script meets an empty page — see "By hosting shape" above for which shapes this actually affects.

№ 09 Worked artifact

This site's own head, checked on every deploy

Every claim above is verifiable in this page's own source.

The 17 checks that run against this build, including this page's own:

  • check:anchors

    Every hub page's "On this page" index still matches its own numbered bands, in order.

  • check:a11y

    Every route is crawled for accessibility faults, at two sizes, in both themes.

  • check:ledger

    The public build-history page still matches what this repository's own history says.

  • check:llms

    The machine-readable site directory lists every route exactly once, and every link actually resolves.

  • check:perf

    Every route stays inside its own published page-weight budget.

  • check:security-txt

    The security-contact file is present, and not expired.

  • check:supply-chain

    The dependency-safety rules — locked versions, no install scripts, a release cooldown — are still in place.

  • check:seo

    Every route carries one canonical URL, one title, one description, and valid structured data — and nothing meant to stay out of the index does.

  • check:forms

    The form page's own field caps, its POST-only check, its honeypot field, and its log retention still match the real contact-form terraform.

  • check:images

    Every image stays under its published weight ceiling, and every picture carries alt text, its dimensions, and a loading value.

  • check:limits

    Every module that publishes a limits array is collected on /limits, and its published count matches what the page actually renders.

  • check:logins

    No password input exists anywhere on the site, every form carries a known id with no off-site action, and /logins' own worked artifact still renders.

  • check:compliance

    No affirmative compliance or certification claim appears anywhere on the site, and /your-data's residency and deletion bands still render.

  • check:spacing

    No run-together word slipped past a stripped space next to a link or other inline element, on any route.

  • check:reveal

    Every section that fades in on scroll actually appears, on a phone-sized screen as well as a desktop one.

  • check:twins

    Every route's Markdown twin exists, starts with the page's real heading, carries no stray HTML, and is linked from the page exactly once.

  • check:quotes

    No published quote bills an add-on its plan already includes, and the estimator prices only through the same code as the quote form.

№ 10 When you want one changed

A title, a description, or a redirect map is a briefed change

The same loop as any other change on this site — never a separate SEO retainer.

  • A title, a description, or a redirect map is a briefed change

    Fixing a page's title, its description, or the old-URL map behind a move goes through the same loop as any other change — the Agentic iteration — CodeHerder add-on ($25/mo). Brief a change in plain words. An agent opens a pull request, a person reviews it, and the same pipeline ships it.

  • Writing the content itself is not a priced line here

    What a page actually says stays yours to write. We ship the change once you brief it; we do not write the copy for you.

A metadata fix travels the same path as any other briefed change — the one Patching already walks through for a flagged dependency:

  1. 1

    A routine scan flags a dependency

    The same kind of check that watches the infrastructure layers above, run against your application’s own dependency list.

    CustomHosted

  2. 2

    It's triaged as application-level, not infrastructure

    A library your own code imports isn't ours to patch silently — it can change how the app behaves.

    CustomHosted

  3. 3

    Briefed as a change

    Written up the same way any other change request is — this is what the Agentic iteration — CodeHerder add-on covers.

    CustomLabs

  4. 4

    An agent opens the pull request

    The upgrade lands as a real pull request against the repository, with the test suite run against it.

    CodeHerder

  5. 5

    A human reviews and merges

    Someone reads the diff before it goes anywhere near production — nothing here is auto-applied blind.

    CustomLabs

  6. 6

    It ships through the same pipeline

    The same pipeline that deploys everything else on your stack ships this too — no separate process to babysit.

    CustomHosted

  7. 7

    You're told it's done

    A note confirming what changed and that it merged, in the same shape as every other note on this site.

    CustomHosted

№ 11 Said plainly

The honest limits

No ranking promise, no keyword research, no backlinks. Said plainly, not buried.

  • No ranking, position, or traffic promise

    A crawlable, fast, correctly marked-up site is what we can prove. Where it ranks depends on your content, your market, and a search engine's own algorithm — none of which we run.

  • Field Core Web Vitals

    The numbers above are a lab measurement of the build itself — bytes over the wire, not what a real visitor's device and connection actually experienced. We don't run the traffic yet to publish that honestly.

  • No keyword research or content strategy

    Choosing what to write about, and which words to use, is your call. We keep the technical side clear; we do not plan your content.

  • No backlink building

    Earning links from other sites is an outreach effort, not a hosting one. We do not run that campaign for you.

№ 12 Answers

Being-found questions

What people ask once "does hosting help my SEO?" needs a real answer.

  1. 01Will hosting here improve my search ranking?

    We can't promise that, and won't. What we can prove: a crawlable, fast, correctly marked-up site with nothing broken in its way. Where it ranks depends on your content, your market, and a search engine's own algorithm.

  2. 02Do you do SEO?

    Not as a service. We own the technical foundation — the address, the sitemap, crawlability, structured data, and speed. Content, keywords, and backlinks are yours to run, or to brief someone else for.

  3. 03Can a search engine find my staging site?

    No. Not linked from anywhere on your live site, not submitted to a search engine, and left out of the sitemap. Reaching it is a matter of knowing the address and being allowed in — access is controlled, not just unlisted. See Environments for the standing staging environment in full.

  4. 04Will I lose rankings when I move my site here?

    Not if the redirect map ships with the move. Points a batch of old addresses at their new ones after a move. Without it, pages a search engine already ranked start returning nothing. See Delivery for the full rule set and Migrations for the cutover itself.

  5. 05What about Core Web Vitals?

    The numbers above are a lab measurement of the build itself — bytes over the wire, not what a real visitor's device and connection actually experienced. We don't run the traffic yet to publish that honestly.

  6. 06My app renders its own text in the browser. Is that a problem?

    It can be. A crawler that doesn't run your app's script meets an empty page on that shape — see "By hosting shape" above for which ones this actually affects.

  7. 07What does fixing a title tag or a meta description cost?

    Nothing on its own if it's part of a wider briefed change — a metadata fix goes through the same loop as any other change, under Agentic iteration — CodeHerder ($25/mo).

  8. 08Can I see this page proving its own claims?

    Yes. Every claim above is checked against this exact page's own built output — see "Worked artifact" above for the 17 checks that run on every deploy.

Have a metadata fix or a redirect map to brief?

Send it through the same quote channel as any other request — see Billing for how the number is priced.

Get a quote →