№ 01 Who it's for

Production-grade, without an ops hire.

CustomLabs can build or finish the first version, dedicated compute and a managed database keep it running at a flat rate, and CodeHerder's agents ship the small stuff while you're busy talking to customers.

№ 02 Sound familiar?

Sound familiar?

A founder or two-person team with something built fast, heading toward real users or a demo.

  • It runs fine on your laptop and the preview URL, and you have no idea what happens under real traffic.

  • You're the one who gets paged if the database falls over, and databases were never really your job.

  • There's a growing list of small fixes and nobody on the team has a spare evening to touch the code.

  • A demo or a launch date is fixed, and "it'll probably hold up" isn't a plan.

Not you? Already staffing a platform engineer, or managing sites on behalf of other people? Agencies · No dev team or try the selector.

№ 03 The difference

The week this replaces

Same situation, dimension by dimension — what it looks like now, and what changes.

Comparison of running this situation on your own versus with CustomHosted, across the dimensions that change week to week.
DimensionNowWith CustomHosted
Going liveA preview URL, a custom domain half-wired, and a bit of hope.TLS, DNS, and a real domain, live the same week.
The databaseA single instance you quietly hope never runs out of disk.A managed Postgres tier, backed up nightly with point-in-time recovery.
An outage at 2amYou, your phone, and a search engine.Monitoring catches it first; a human answers when it needs a decision.
The next small featureWhoever on the team has a free evening this week.Brief it in plain language — an agent opens a pull request, it ships after review.
Demo day trafficCross your fingers it holds.Dedicated compute sized to the workload, sized up any time it needs to be.
№ 04 The loop

The loop, in your shape

For a founder, the loop usually starts mid-build rather than at zero — the goal is turning something that already runs on a laptop into something that survives real users, without hiring for it.

  1. 01Build

    CustomLabs

    CustomLabs builds the first version, or hardens the one you already shipped fast, so "it works on my machine" becomes something real users can hit.

  2. 02Iterate

    CodeHerder

    CodeHerder ships the steady stream of small stuff — a webhook, a usage cap, a copy fix — while the two of you stay focused on customers, not pull requests.

  3. 03Run

    CustomHosted

    Dedicated compute sized to the workload plus a managed database, backed up nightly and patched on a schedule, with a human who answers if it falls over.

A worked example
Brief
Briefed: add a payment-provider webhook handler and a usage cap ahead of the next demo.
Pull request
CodeHerder's agent wrote the handler against the real, running repo and opened a pull request the same day.
Shipped
Reviewed by the two-person team between customer calls, merged, and live before the demo.
№ 05 The second hire

The second hire, without the second hire

A two-person team's next hire is usually "ops," and it's usually the wrong first move.

Somewhere between a working prototype and a first real customer, a founder starts thinking about hiring someone to own "infrastructure" — the backups, the patching, the on-call, the small fixes that pile up while everyone else is selling. It's a real need and a genuinely bad first hire: expensive, hard to keep busy at two-person scale, and exactly the kind of role that sits idle until the one week it matters most.

The loop is built to be that hire instead, at a fraction of the cost and with no seat to fill. CustomHosted runs the operational layer — TLS, DNS,backups, monitoring, patching — the same way it would for a staffed platform team. CodeHerder picks up the steady trickle of small changes a real app always needs: a webhook, a usage cap, a copy fix, each one a plain-languagebrief that becomes a reviewed pull requestinstead of a ticket nobody has time for.

What's left for the founders is the part only they can do: deciding what to build next, and selling it. If the app itself still needs real architecture — proper authentication, a data model that scales — that's a job forCustomLabs, not a brief; see thefrom prototype to production guide for where that line sits.

№ 06 A starting configuration

A starting configuration

A first production app: dedicated compute, a managed database, and the iteration add-on.

Base plan
Dedicated M
Iteration — CodeHerder loop
+$25/mo
Managed database
DB Standard — +$25/mo
Starting point
I've built it, it isn't live yet
What it is
An app or API that runs code server-side
Needs a database
Yes
Recommended fit
Dedicated compute + managed database
Estimated total
$109/mo
№ 07 FAQ

Founders questions

The questions this situation raises on its own. General hosting questions live on the homepage.

  1. 01We haven't finished the build — can you still help?

    Yes. CustomLabs can design and build the first version, or finish one that's already underway, and it lands on this hosting from day one.

  2. 02What happens if we outgrow Dedicated M?

    Move up a tier when you need to — more compute, more storage — with no rebuild and no migration required.

  3. 03Do we have to have used CustomLabs to get on the loop?

    No. The loop works on any codebase already hosted with us — bring your own repo, or start with a CustomLabs build.

  4. 04What can't be briefed as a small change?

    New architecture, authentication from scratch, or a data model that needs to scale — that's a rebuild, not a brief, and belongs with CustomLabs.

  5. 05Who reviews the agent's pull requests?

    You do, by default — or CustomLabs, acting as caretaker, if you'd rather review nothing yourselves yet.

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